Streaming Platforms: What Artistes Should Know

Streaming Platforms: What Upcoming Artistes Should Know

Streaming Platforms have been one of the ways music artistes make huge amount of money, but it doesn’t comes easy as it seems. What is “Streaming Platform“? In this article, debestinfo.com, your First in best information portal has gathered all you need to know. So, sit back and relax as I take you through the journey of the streaming music business

Streaming first of all, is “the continuous transmission of audio or video files from a server to a client.” In other words, streaming is what happens when someone plays an audio or a video online without downloading it to his/her phone or computer.

In the same vein,

“streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. Streaming refers to the delivery method of content, rather than the content itself” according to Wikipedia.

Streaming Platforms therefore, are those websites and web Apps that provides streaming of either audio or video contents. The following are popular music streaming platforms in the world arranged in no particular order.

Apple music
YouTube
Spotify
Boom play
Deezer
Audiomack
Tidal
Amazon music
SoundCloud
Pandora
Qobuz
iHeartRadio
Google Play Music
Slacker Radio
Mixcloud
Jiosaavn
SiriusXM
Bandcamp
TuneIn Radio
YouTube premium
iHeart

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Publishing your contents on these sites is very good, you can’t do otherwise, anyways. Now, let’s get into schooling you on what you must know.

1. You Sell the Right to Your Content for Money

Whenever any artiste gives out his/her content to a streaming platform, he should be rest assured that the right to this content has been sold to the platform. It is now the publisher who decides to either publish, refuse to publish, remove your content or use it otherwise at any point in time.

Most streaming platforms give you the opportunity to create and publish your contents free on their platforms. They in turn pay for the cost incurred by placing adverts on your contents on their platforms. When your work gets to the required stage of being paid, you are paid from this adverts sold. That is how some works.

2. Don’t Expect Royalties Immediately

By “royalties”, we mean the pay you receive when your contents are streamed by quite a number of people. Most upcoming artistes tend to want to skip this particular stage, but it’s not possible. Your songs can not fetch you the money you really need and deserves immediately as you started. You therefore need to grow as you consistently keep releasing other contents which increases your chances of getting paid as your content grows on the platform.


3. You only Need One Content to Blow

It is good to be consistent with your contents as an upcoming artiste. But you know what? Only one of the contents will establish you. So, what happened when a content establishes you? The rests of the contents you’ve been uploading add to your streams.

In fact, most people that are not aware of your existence before knowing you through that one content that establish you, will start looking for the rests of your contents and the royalties double up. So, you still need to be consistent to get that one content.

4. You Don’t Get the Needed Attention in Free Accounts

Upcoming artistes wonder why their artworks (or music art) are covered by adverts on streaming platforms. These streaming platforms determine what they do with your song at all point in time. You are persuaded to upgrade to premium accounts to get your desired service.

So, it is cool to upgrade your account to the premium levels to enjoy the services, if you can afford it. But if you can’t, it is advisable to rather be consistent with your quality work as the number 3 above happens to you. By number 3, we mean until you release that one content that will establish you in your chosen industry.

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